Bachelor of Arts (Mass Communication & Journalism)

Bachelor of Arts (Mass Communication & Journalism)

In adherence with NEP, a student can opt to pursue this programme as 3 year regular degree or as 4 year Honours degree or as 4 year Honours with Research degree .

Bachelor of Mass Communication and Journalism is a three year undergraduate degree programme for candidates who wish to build their career in the field of journalism, mass communication, advertising, film production and public relation.

Candidates who successfully complete this programme can choose to work for news channels, newspapers, publishing houses, television, radio, internet, digital media, advertising agencies etc. and earn a healthy remuneration.

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Key Information

  • Duration
    3 Year
  • Programme Code
    ST3179
  • Course Type
    Bachelor Degree
  • Mode of study
    Full time
  • Campus
    Vidyavihar - Mumbai
  • Institute
    S K Somaiya College
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Admission Details

Programme Objectives

  • The Communication and Media Studies prepare students for a wide variety of careers in business and industry, advertising, public relations and journalism.

  • This program will empower the learners with professional skills essential to carve out their career in Entertainment industry, Cinema, Television, OTT Platforms, social media etc.

  • Students would demonstrate the ability to apply these principles in diverse organizational, professional, creative, cinematic and journalistic venues.

  • Students would develop a global awareness of political, social and corporate issues influenced by communication sensitivity and skills.

  • Students will find mass media as an array of interrelated forces like historical foundations, regulatory constraints, economical changes, technological advancements, and ethical issues.

  • This program will also give them an improved sense of self-confidence and self- efficacy and an awareness of their responsibilities as professionals in their field.

  • Students will be able to design and create new media products, including blogs, digital audio & video, social media, digital photography, and multimedia.

  • Students will be better equipped to grasp the complex relationship between communication/media theories and a diverse set of individual, social, and professional practices.

  • Students will comprehend the foundations, process, and practices of writing for and about the media, and demonstrate proficiency in writing across different platform.

Pedagogy

The teaching methods and practices used in the curriculum are focused on high level of innovative and efficient methodologies.

Scope

After the completion of the degree, below are popular job roles apt for B. A. Hons. in MCJ candidates:

  • Correspondent
  • Copywriter
  • Creative Director
  • Film Makers
  • PR Professionals
  • Reporter

Specializations Offered

  • Journalism
  • Advertising

Curriculum

 
 
Semester I Semester II
Fundamentals of Mass Communication Introduction to Journalism
Contemporary Issues Introduction to Advertising and Marketing
Visual Communications Computer Application in Media
Language Skills for Media Theatre & Folk Media
Professional Communication Skill - I Professional Communication Skill - II
Constitution & Public Policy Environmental Studies & Sustainability
Minor Elective (Any one) Minor Elective
The minor electives will be offered from the following domains :- Marketing, Management, Data Science, Web Designing, Cybersecurity, Accounting, Taxation, Finance, Financial Markets, Investment Banking, Commercial Data Science, Banking, Biotechnology, Mass communication, Embedded Systems and IoT.
Semester III Semester IV
Public Relations & Corporate Communication Broadcast Media
Creative Writing News Reporting & Editing
Film Studies Film Making and Post Production
PCS III/ Languages CSR
Professional Photography Research Methods & Methodology
Ethical Practices in Media Open Course/NPTEL/Social Work
Minor Elective Minor Elective
Semester I Semester II
Core Course (CC) Core Course (CC)
Introduction to Media and Communication Introduction to Electronic Media
Contemporary Media Political Communication and History
Translation and Interpretation in media News Writing and Reporting
Skill Enhancement Course (SEC) Skill Enhancement Course (SEC)
Visual Communication Gender studies and media
Language skills for media Introduction to Advertising and Marketing
Ability Enhancement Course(AECC) Ability Enhancement Course(AECC)
Introduction to Psychology Theatre and Folk Media
Semester III Semester IV
Core Course (CC) Core Course (CC)
Public Relations and Corporate Communication Research Methodology and Methods
Ethics, Constitution and the Law Event Management and Marketing
Introduction to literary criticism Globalization and Media Economics
Discipline Specific Core (DSC) Discipline Specific Core (DSC)
Film Analysis Introduction to Radio and Television Studies
Writing Skills News Processing and Editing
Introduction to Photography Film making and Production
Semester V Semester VI
Core Course (CC) Core Course (CC)
[ For Advertising group] [ For Advertising group]
Digital Media Copywriting
Professional Ethics Advertising and Marketing Research
[ For Journalism group] [ For Journalism group]
Digital Media Communication for Development
Professional Ethics International Communication
Discipline Specific Core (DSC) Discipline Specific Core (DSC)
[ For Advertising group] [ For Advertising group]
Media Planning & Buying Entrepreneurship Management
Consumer Behavior Agency Management
Brand Management Integrated Marketing Communication
Advertising Design Internship/Incubation
[ For Journalism group] [ For Journalism group]
Data Journalism Broadcast Journalism
Photojournalism Journalism & Public Opinion
Business Journalism Investigative Journalism
Newspaper and Magazine Making Internship/Incubation

Graduate Attributes

  • Academic excellence
  • Analytical Thinking
  • Critical Thinking:
  • Creativity and originality
  • Engagement with the Society
  • Environmental Sensitivity
  • Leadership and team spirit
  • Professional Efficiency
  • Strong presentation & communication skills

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