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Bachelor of Business Management | BBM
BBM it stands for Bachelor of Business Management.
The BBM Course is driven by corporate placements, developing Business leaders, who will have a strong grounding in functional expertise, and a global reach.
The BBM not only provides knowledge in Foundation subjects like Business Accounts, Business Mathematics, Business Economics but also on the core subjects like Finance, Marketing, EVS, Ethics & Law.
It also provides the students to choose a pool of subjects in Marketing & Finance.
It prepares the students through (02) compulsory internships for industry expertise & soft skill development.
It enhances the students leadership skills and become collaborative & competent leaders.
The students learn to step out of their comfort zone, giving an edge on the competitions.
Is able to define business processes, their interactions and distinguish their specifics.
Is able to apply business structural planning principles, project activity methods in business management.
Is able to ensure organization's activities through sustainable development, quality and business ethics principles.
Is able to demonstrate entrepreneurial behavior by applying business ideas, generating business models techniques in business planning and business development opportunities and decision-making.
It enables the students to understand classical and modern marketing principles and market research methods.
Prepare students with capabilities and skills in areas of finance, and to make them capable of handling all kinds of financial risks.
Pedagogy
Class participation, Presentation, Practical, Viva/ test, End Semester Exam, Role Plays, Debate and Case Study Method for each course.
Curriculum
Semester I
Semester II
Principles of Marketing
Business Environment Management
Corporate Accounting
Cost Accounting
Technical Skills for Business
Mathematics & Statistical Techniques
Business Economics
Business Law
Professional Communication Skill - I
Professional Communication Skill - II
Constitution & Public Policy
Environmental Studies & Sustainability
Minor Elective (Any one)
Minor Elective
The minor electives will be offered from the following domains :- Marketing, Management, Data Science, Web Designing, Cybersecurity, Accounting, Taxation, Finance, Financial Markets, Investment Banking, Commercial Data Science, Banking, Biotechnology, Mass communication, Embedded Systems and IoT.
Semester I
Semester II
Core Course (CC)
Core Course (CC)
Business Environment & Management
Basics of Cost Accounting
Business Accounting
Business Law
Business Economics
Principles of Marketing
Business Statistics
Business Mathematics
Skill Enhancement Course (SEC)
Skill Enhancement Course (SEC)
Business Communication Skills
Basics of Computers
Ability Enhancement Compulsory Course (AECC)
Ability Enhancement Compulsory Course (AECC)
Business Demography & Environment Studies
Business Ethics
Semester III
Semester IV
Core Courses (CC)
Core Courses (CC)
Organizational Behavior and Human Resource Management
Strategic Management
Indian Economy
Venture Development and Entrepreneurship Management
Export Import Procedure and Documentation
Research Methodology
Skill Enhancement Course (SEC)
Skill Enhancement Course (SEC)
IT In Management
Corporate Communication
Electives - Finance
Electives - Finance
Management Accounting
Strategic Cost Management
Introduction to Financial Markets
Financial Management
Electives - Marketing
Electives - Marketing
Advertising and Sales
Brand Management
Rural Marketing
Consumer Behaviour
Semester III
Semester IV
Core Courses (CC)
Core Courses (CC)
Strategic Management
Entrepreneurship Management And Venture Development
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