MASTER OF ARTS (ENTERTAINMENT MEDIA & ADVERTISING)

Master of Arts

Entertainment Media & Advertising | M.A.(EMA)

MAEMA is a two year-duration postgraduate degree programme for candidates who wish to build their career in the field of journalism, mass communication, advertising, film production and public relation. The program specialize and focus on making students equip themselves with entertainment media and advertising industry.

Post successful completion of the course, candidates will be able to develop and refine their skills of gathering, transmitting, and delivering information to a large audience. Candidate can even go for in-depth focus of their area of interest under media in this master’s program Career opportunities for students in this field are very high. Candidates who successfully complete MA EMA, can choose to work for news channels, newspapers, publishing houses, ad agencies, television, radio, internet, digital media, advertising agencies etc. and earn a healthy remuneration

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Key Information

  • Duration
    2 Years
  • Programme Code
    ST3128
  • Course Type
    Masters
  • Mode of study
    Full time
  • Campus
    Vidyavihar - Mumbai
  • Institute
    S K Somaiya College
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Admission Details

Programme Objectives

  • The program addresses media houses and enables relationship with culture and society. It also emphasizes the development of critical thinking, professional writing skills and effective oral communication.

  • This program will help the students with professional skills essential for making career in Entertainment industry, Cinema, Television, OTT Platforms, social media platforms etc.

  • Students would demonstrate the ability to apply theoretical principles in a variety of creative, cinematic, organizational, professional and journalistic venues.

  • In Mass Media or advanced study, knowledge, skills, and values prepare them for future careers in our interconnected society.

  • Students would develop a global awareness of political, social and corporate matters.

  • Students will find mass media as an array of interrelated forces like historical foundations, regulatory constraints, economical changes, technological advancements, and ethical issues.

  • This program will also give them an improved sense of self- confidence and self- efficacy and an awareness of their responsibilities as professionals in their field

  • Students will be able to design and create new media products, including blogs, digital audio & video, social media, digital photography, and multimedia

  • They will be better equipped to grasp the complex relationship between communication/media theories and a diverse set of individual, social, and professional practices.

  • Learners will comprehend the foundations, process, and practices of writing for and about the media, and demonstrate proficiency in writing across platforms.

  • Learners will be able to conceptualize, design, and produce one or more works in media based on effective principles and practices of media aesthetics for a target audience.

  • Students will be required to acquire the knowledge and skills for pursuing a career in the specialization of their choice.

Pedagogy

The teaching methods and practices used in the curriculum are focused on high level of innovative and efficient methodologies for participatory learning.

Scope

After the completion of this course, students can go for the following job roles:

  • Correspondent
  • Reporter
  • Copywriter
  • Creative Director
  • Content Writer
  • Technical writing consultant
  • Event Management
  • PR Professionals

Specializations Offered

  • Advertising

Curriculum

 
 
Semester I Semester II
Professional Communication Socio-Political Aspects of Entertainment Media
Principles of Entertainment Media Integrated Marketing Communications
Digital Media Marketing Ethics in Entertainment Media
Animation and Basic Entertainment Theories Advanced Advertising Marketing Research
Practical Component comprising all four subjects / Open Courses Practical Component comprising all four subjects / Open Courses
Semester I Semester II
Core Course (CC) Core Course (CC)
Professional Communication Developmental Communication
Principles of Electronic Media Integrated Marketing Communications
Digital Media Marketing Ethics in Media
Discipline Specific Core Discipline Specific Core
Animation and Basic Entertainment Theories Advanced Advertising Marketing Research
Semester III Semester IV
Core Courses (CC) Core Courses (CC)
Media Planning and Buying Communication Research
Brand Management Project Work
Electives (Any two)  
Lifestyle and Fashion  
Indian Aesthetics  
Consumer Behaviour  
Content Management and Design  
Semester III Semester IV
Core Courses (CC) Core Courses (CC)
Media Planning and Buying Qualitative Research
Brand Management Quantitative Research
Customer Relationship Management Dissertation
Electives (Any two)  
Reputation Management  
Indian Aesthetics  
Consumer Behaviour  
Content management and Design  

Graduate Attributes

  • Academic excellence
  • Analytical Thinking
  • Critical Thinking
  • Creativity and originality
  • Engagement with the Society
  • Environmental Sensitivity
  • Leadership and team spirit
  • Professional Efficiency
  • Strong presentation & communication skills

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